Food Marketing

In today’s computer lab we are going to check out food marketing! The lab will be done in three parts, be sure to finish each part and hand everything in at the end of the class.

Part 1 – Food Advertisements

You must find 4 food advertisements (using the internet) that follow the guidelines below:

a)      Celebrity Power – your favourite sports star or celebrity is telling you that their product is the best! Kids listen, not realizing that the star is being paid to promote the product.

b)      Put Downs - when you put down your competition's product to make your own product seem better.

c)      Cool Factor - this is when advertisers try to convince you that if you don't use their products, you are a nerd. Usually advertisers do this by showing people who look uncool trying a product and then suddenly become hip looking and do cool things.

d)      Family Fun - a product is shown as something that brings families together, or helps them have fun together; all it takes is for Mum or Dad to bring home the "right" food, and a ho-hum dinner turns into a family party. 

Part 2 – Digital Marketing

Recreate the chart below, fill in the missing blanks of the chart

Name	Description (what is it)	Example
Mobile Marketing
Digital “360” Buzz
Viral Video
Game-vertising
Advertising through Avatars

Part 3 – Food Stylist

Answer the questions below:

1.      What is a food stylist?

2.      Describe 3 techniques that a food stylist uses.

3.      How are hamburgers, drinks and salads “styled”?

4.      Do you agree or disagree with the use of food styling?

*Be sure to hand everything in at the end of the computer lab*

Fast Food Comparison & Recipe Search

1)  Written Response: Please write your supporting paragraph in a word document, save it frequently, print it off and submit it to me for marks.  Please submit your rough work and rubric as well.  This is due before the end of the period!

2) Recipe Search: Please find and print out the recipe that you will be using in your food lab.  I need this in order to buy groceries and you will need this to conduct your food lab.  This is due at the end of the period!

Nutritional Profile Assignment

Part 1

Instructions

a. Complete a food diary for two days.  Write down all the foods you eat and the amounts.
b. Take the diary with you to the computer lab.
c. Go to www. dietitians.ca/eatwell
d. Click on Take the Assessment.
f. Complete the questionnaire. Click on Get Results.
g. Once you have your results, click on Sign Up for EATracker.
h. Provide an email address.
i. Once you have signed up, click on Eating Diary located near the top of the page.
j. Start to enter all the food you ate yesterday.  Enter ONE food at a time and the proper serving amount.
k. Once you have entered all your food from yesterday, click on Daily Assessment located near the top of the page.
l. Click on View Food Group Feedback.  Fill in the chart on the sheet provided.   (9 marks)

*Answer questions on the back of sheet as well ( 12 marks)*

Farmer's Market Collage

Hey Everyone,


I've been going through the photo journal assignments that i've gotten so far. I'm quite impressed by the pictures that have been taken, and would really like to put together a collage to post in the school. I am going to bring in your photo journals for you to pick out your favorite pictures OR if you still have them on a USB, storage device, etc. I will copy them and send them out to get printed.

Thanks :)

Homemade Chicken Fingers and Sweet Potato Chips

Homemade Oven Chicken Fingers Recipe

• 6 Servings
• Prep: 15 min. Bake: 20 min.

Ingredients

• 1 cup Italian bread crumbs
• ½ sleeve of ritz crackers
• ¼ tsp of garlic salt
• 1/4 cup vegetable oil
• 6 boneless skinless chicken breast halves

Directions

1. Heat oven to 350

2. In a plastic bag, mix bread crumbs and Ritz Crackers and any extra spices your group would like; set aside.

3. In a small bowl, combine garlic and oil.

4. Cut chicken into 1-in.-wide strips.

5. Dip strips in oil.

6. Coat with crumb mixture by placing crumbs on a plate and putting chicken Place on a greased baking sheet.

7. Bake at 350° for 20 minutes or until golden brown.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Sweet Potato Chips

Ingredients

2 sweet potatoes

2 tsp olive oil

dash of salt

½ tsp pepper

1 tsp oregano

1 tsp basil

Directions

1. Preheat oven to 400 degrees
2. Cut sweet potatoes into wedges (small)
3. Part cook the sweet potatoes in the microwave until 80% cooked (4 minutes)
4. Run under cold water
5. Pat dry, lightly coat with olive oil
6. Season with salt, pepper, oregano and basil
7. Bake at 400 until crispy (10 – 15 minutes)
    
   MMMM......

What do you think?

This week's food lab....

Chicken Quesadilla's
           OR
Chicken fingers and sweet potato fries


Post your preference in a comment, the most wins!

Period 3 Nutrient Assignment

Please follow the checklist below to complete your assignment.



 3 colours maximum

 Name of Nutrient (Title)

 Subtitles

 Neatness

 Interesting/Fun Facts

 Your name and date

 Pictures (minimum of 3)

 Important Functions

 Deficiencies

 Sources (food the nutrient is in)

*** REMEMBER ~ THIS IS DUE TO COOK ON FRIDAY!

Period 2 Nutrient Assignment

Please follow the checklist below to complete your assignment.



 Name of Nutrient (Title)

 Sources (what food you find the nutrient in)

 Creativity

 Colour/Appeal

 Interesting Facts

 Your name and date

 Pictures (minimum of 3)

 Important Functions

 Deficiencies

 Different Fonts

*** REMEBER ~ THIS IS DUE TO COOK ON FRIDAY!

Whole Wheat Soft Pretzels

What you'll need for this food lab...

liquid measuring cups
dry measuring cups
measuring spoons
pastry brush
cookie sheet
fork
large bowl
knife

Ingredients:

1 ½ tsp. active dry yeast
2/3 c. warm water
1 ½ tsp. sugar
1/4 tsp. salt
½ c. whole wheat flour
1 ½ c. all-purpose flour

When you've reached steps 10 and 11...include...

1 egg
1 tbsp. water
1 tbsp. coarse salt


Preparation:

1. Preheat oven to 425 F. Lightly grease cookie sheet.
2. In a large bowl, sprinkle yeast over warm water. Stir until yeast is dissolved.
3. Gradually stir in sugar, salt, whole wheat flour and all-purpose flour until a soft, sticky dough forms.
4. Turn dough onto a well-floured surface.
5. Knead dough until smooth – about 5-7 minutes, add a little more flour if necessary.
6. Divide dough into 8 equal pieces.
7. Let dough rest for 10 minutes for easier shaping.
8. Roll each dough piece into a 15cm long rope.
9. Shape each rope into a pretzel. Place on baking sheet.
10. In a measuring cup, beat together the egg and the water. Brush on pretzels.
11. Sprinkle very lightly with coarse salt.
12. Bake 15 to 20 minutes or until golden brown.

Enjoy :)

Photo Journal (Nov.3rd, 2010)

A photo journal tells a story.  Your words (captions) and pictures must complement each other so I can experience the trip through your eyes!
 
Please be sure to include a caption and a brief description of each stand you visited.  What did you learn from the people working there?  What is the difference of shopping at a market vs. a grocery store?  Which did you prefer?  Explain your answer.

You should have at least 19 photos from your journey.  You will need to divide the photos evenly among your group members and complete your specific section of the journal (perhaps outline your photos in a different colour or boarder to differentiate between group members).  I will need to know what section you are responsible for in advance.  You will be evaluated on your section and it is reported as an INDIVIDUAL MARK!  


Please be sure to consult the rubric while completing your assignment and feel free to see me if you have any questions.


Have fun!