Food Marketing

In today’s computer lab we are going to check out food marketing! The lab will be done in three parts, be sure to finish each part and hand everything in at the end of the class.

Part 1 – Food Advertisements

You must find 4 food advertisements (using the internet) that follow the guidelines below:

a)      Celebrity Power – your favourite sports star or celebrity is telling you that their product is the best! Kids listen, not realizing that the star is being paid to promote the product.

b)      Put Downs - when you put down your competition's product to make your own product seem better.

c)      Cool Factor - this is when advertisers try to convince you that if you don't use their products, you are a nerd. Usually advertisers do this by showing people who look uncool trying a product and then suddenly become hip looking and do cool things.

d)      Family Fun - a product is shown as something that brings families together, or helps them have fun together; all it takes is for Mum or Dad to bring home the "right" food, and a ho-hum dinner turns into a family party. 

Part 2 – Digital Marketing

Recreate the chart below, fill in the missing blanks of the chart

Name	Description (what is it)	Example
Mobile Marketing
Digital “360” Buzz
Viral Video
Game-vertising
Advertising through Avatars

Part 3 – Food Stylist

Answer the questions below:

1.      What is a food stylist?

2.      Describe 3 techniques that a food stylist uses.

3.      How are hamburgers, drinks and salads “styled”?

4.      Do you agree or disagree with the use of food styling?

*Be sure to hand everything in at the end of the computer lab*